Turning “You” to “Us” Strategy Through the systematic CCS journey, Vans encouraged outsiders to join Vans’ music community. Along the way of engagement, this group could convert to Vans’ Halo Group and Express Creators (musicians & performers sponsored by Vans). In Musicians Wanted 2019, Vans was also taking advantage of user-generated content to promote the brand and campaign across channels to spread the brand’s message and get more people on board. Zak Group worked with Fact to develop a cohesive identity to be used across Fact’s print and digital outlets. The new Fact logo features extended letterforms and highly contrasting counterspaces fused into a single graphic element. The logo connects the futurist origins of pioneering audio technology from the 1960s and 70s with contemporary digital culture.

  • Combining music, fashion and technology to produce exclusive cross-media releases.
  • The music video comes five months after the release of the mini-album ‘Uang Muka’, which the band told NME was a stopgap before embarking upon their next full-length effort.
  • The London-based design agency Zak Group has art directed the first issue of the relaunched Fact magazine, a leading voice in the global conversation on electronic music since the early 2000s.
  • They aim to combine luxury releases with an aesthetic style inspired by team sports-wear and plant life.
  • Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located.
  • The creation of MDL Beast Festival was a huge moment for a religious country currently in the beginnings of a shift from strict traditional values to that of a more modern hybrid.

Dominant forces in online media, covering everything from sneakers and streetwear to high-end fashion, arts, design and music. Musicians Wanted 2019 was a window of opportunity for Vans to nurture the existing fan base and recruiting new fans with one-of-a-kind brand experiences. For pancakemeow.com musicians, it was also a ticket to gain access to a broader audience through rounds of online voting and on-stage performances. But the idea of Musicians Wanted was not only to offer high potential musicians instant fame but also to offer them an actual boost to their music career.

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Adding Zacari to the mix adds a level of musicality that solidifies this track as one to remember. From the styling to synchronized dance moves, Blxst’s video will teleport you into the past with a futuristic twist. We created over 700 pieces of organic and paid content and posted on Facebook, Instagram, Twitter and YouTube channels over the course of the eight-week campaign as well as 100’s of pieces of influencer and headliner posts during all phases of the campaign. We spoke to Saudi nationals to help us understand their way of life, and what was and wasn’t acceptable within their culture to ensure launching this on social didn’t cause any disrespect.

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Based out of our London HQ we first learned of the festival eight weeks before the start date, and less than a week before we were to launch on the social channels. Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods. To provide Youwith news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information. Youmeans the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Star Wars

Vans lined up with celebrated musicians, music distributors, and the press to get them in the spotlight, and to support them, Vans arranged events where they could exchange ideas with musicians from other regions and perform with internationally acclaimed musicians. The winning musician was also sponsored by Vans to create a music video shot and edited by a professional crew. I genuinely can’t remember the last time I’ve been this disappointed with a purchase.

Design Notes

It is the sound of the pair observing their own culture and asking questions they still may not have the answers to. ‘WGTT15000BPM F1 NEEEUM MIX’ is the result of that experiment and amounts to the fastest remix of all time — an appropriate claim for F1®, the pinnacle of motorsport. The partnership, managed by Globe, tasks The Chemical Brothers, famous the world over for pushing machines and technology to their limits via their music, to transform a brand-new track into the iconic sound of an F1 car roaring past at high speed. ‘We’ve Got To Try’, from the forthcoming new album ‘No Geography’, is broken down, re-engineered and accelerated to 15,000 beats per minute to reflect the 15,000 revs per minute that today’s hyper-complex F1 cars are capable of reaching. The Sixth issue, the ‘Rhapsody’ issue, centres around the fast paced and ever changing nature of music and art, with features on Public School, G-Dragon and END. Favourite Thom Browne, topped off with photo editorials from Our Legacy and Raf Simmons.